Serial Marketer and former CMO of Publicis MRY David Berkwitz shares how he built up a thriving invite-only 1500+ member Slack community for his marketing
Sure, quizzes are great for marketing. But don’t forget how awesome customer support to grow your business through word of mouth recommendations. Boris and Mike
Mike and Boris – co-founders of the popular quiz maker Riddle.com answer their favorite customer questions about how to build successful quizzes and personality tests. You’ll learn everything from the perfect quiz length and what questions to ask to crafting the ideal lead form – and everything in-between.
Quizzes are powerful marketing tools for collecting personal information from potential customers. However, data privacy is growing more strict globally, with regulations like the EU’s GDPR and California’s CCPA. Data Privacy Officer Alexander Claasen shares how to collect customer data safely with quizzes.
Learn the secrets behind creating the most viral quizzes on the internet – the personality test. Easy to create, but tricky to master, Boris and Mike share their tips and secrets, while discussing the most famous one of all – “What kind of dog are you?”
Quality, not quantity, matters most in online lead generation. Overmore.com founder Robin Caller shares what works (and what doesn’t) – and why quizzes perform so well, including some really good benchmarks to help you judge and measure your own lead generation marketing.
Former AppLift CEO Maor Sadra talks with us about the state of the advertising industry, how mobile advertising really works and why ad fraud is such a big issue. Quizzes can be a valuable tool in your mix of ads, especially as they will continue to allow you to collect user information in a safe and ethical way.
E-commerce giant Shopify knows a thing or do about shopping. Discover how Shopify leverages quizzes for their marketing funnels from storyteller and all-around content marketing guru Dayna Winter. Quizzes solve many needs – from building their brand propsition to collecting and converting leads into happy customers.