Former AppLift CEO Maor Sadra talks with us about the state of the advertising industry, how mobile advertising really works and why ad fraud is such a big issue. Quizzes can be a valuable tool in your mix of ads, especially as they will continue to allow you to collect user information in a safe and ethical way.
E-commerce giant Shopify knows a thing or do about shopping. Discover how Shopify leverages quizzes for their marketing funnels from storyteller and all-around content marketing guru Dayna Winter. Quizzes solve many needs – from building their brand propsition to collecting and converting leads into happy customers.
It’s a classic ‘whodunnit?’! Join Sarah Thrift, head of digital marketing at AgathaChristie.com – she shares her clues about how (and why) she uses quizzes and interactive content to keep her legions of mystery fans engaged, clicking, and sharing.
Jennifer McLean is the CEO behind McLean Masterworks – a multi-million dollar wellness organization. Jennifer uses quizzes as a powerful top of funnel lead magnet – from ad click to quiz start, lead form to automated follow ups for sign ups.
Fact. Quizzes rock at marketing – they’re the most shared content around, and have phenomenal lead generation opt-in rates of up to 35-40%. But why? Boris and Mike break down the marketing do’s and don’ts behind making your own successful quiz.
Rebecca Milligan knows quizzes – and marketing. As a senior digital content guru at the Energy Savings Trust, she’s been a big (no, huge!) fan of the power of quizzes to engage and educate for years. Listen to hear her tips and tricks for success quiz marketing.
If you learn most from your mistakes, then our first podcast taught us plenty! Join us as we share the trials and tribulations of two rookie podcasters’ first time behind a ‘hot mike’.
Lydia of training consultants Trans2 knows a thing or two about quizzes and marketing. You’ll learn how she’s turned their take on an ‘Introvert or extrovert?’ quiz – and grew it into one of the best lead generation channels. Not bad for a ten simple questions and a lead generation form!