Episode 21 – Laura Sagen – TheHairFuel.com
Discover how fast-growing Hair Fuel uses quizzes to find, segment, and convert new customers for their critically-acclaimed hair care products. Transcript Mike 0:04Welcome to The
November 26, 2020
Podcast Episodes
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Episode 20 – How to scale a startup – with zero marketing budget
Hear the story of how the Riddle.com team grew Riddle to be a leader in the quiz marketing space – with no marketing budget, no
November 12, 2020
Episode 19 – Steve Sarner – Amazon / Goodreads
Quiz marketing veteran Steve Sarner (VP of Ad Sales & Program Management @ Amazon’s Goodreads) shares his insights about why quizzes and ‘opt-in’ lead generation
October 28, 2020
Episode 18 – David Berkowitz – Serially awesome community building
Serial Marketer and former CMO of Publicis MRY David Berkwitz shares how he built up a thriving invite-only 1500+ member Slack community for his marketing
September 17, 2020
Episode 17 – Merilyn Beretta – Lead Your World
Marketing maestro Merilyn Beretta shares how her quiz marketing funnel has generated a jaw-dropping 86% opt-in rate for her ‘Lead Your Day’ online learning academy.
September 4, 2020
Episode 16 – How awesome customer support grew our quiz maker
Sure, quizzes are great for marketing. But don’t forget how awesome customer support to grow your business through word of mouth recommendations. Boris and Mike
August 27, 2020
Episode 15 – 9 quiz secrets to help you market like a rock star
Mike and Boris – co-founders of the popular quiz maker Riddle.com answer their favorite customer questions about how to build successful quizzes and personality tests. You’ll learn everything from the perfect quiz length and what questions to ask to crafting the ideal lead form – and everything in-between.
August 20, 2020
Episode 14 – Collecting data safely with quizzes
Quizzes are powerful marketing tools for collecting personal information from potential customers. However, data privacy is growing more strict globally, with regulations like the EU’s GDPR and California’s CCPA. Data Privacy Officer Alexander Claasen shares how to collect customer data safely with quizzes.
August 11, 2020
Episode 13 – How can you create the perfect personality test?
Learn the secrets behind creating the most viral quizzes on the internet – the personality test. Easy to create, but tricky to master, Boris and Mike share their tips and secrets, while discussing the most famous one of all – “What kind of dog are you?”
August 5, 2020
Episode 12 – Robin Caller – Overmore
Quality, not quantity, matters most in online lead generation. Overmore.com founder Robin Caller shares what works (and what doesn’t) – and why quizzes perform so well, including some really good benchmarks to help you judge and measure your own lead generation marketing.
July 28, 2020